084 Are You Weak on Sales or Attraction

In today's episode, I lament about the strategy of an IT resource placement company I recently met, which is selling itself to contractor candidates on the "strength" of its benefit packages.  Listen to the show to find out how successful this strategy has proved to be and what could help them, as well as you del listener, to reposition yourself in the eyes of future employees. (Hint: the Entrepreneurial Operating System is a good tool to leverage to this end too.)